Southwest Virginia Artisan Conference
Workshop Series
Workshop Series Overview
Pre-Conference Workshop
Zero to Newsletter in Just One Day
3 hr Session
Instructor: Cynthia Deis
April 3
1pm-4pm
SWVA Cultural Center
($10 Ticket Add-On)
Email marketing is a powerful, low-cost way to engage customers, boost event attendance, and increase sales. In this hands-on workshop, you'll learn how to use free online platforms to create professional email newletters using templates and develop a sending strategy. Bring your WiFi-enabled laptop and start building your first newsletter during class! Lead by an experienced artist and arts marketer, this workshop will also cover how to grow your mailing list and repurpose emails as blog posts, social media posts, or site updates. Perfect for craft artists who want to move away from social media as their solo marketing voice, or those that want to add to their social media presence with more direct client contact.
POST-CONFERENCE Workshop:
Get Yourself A Website!
3 hr Session
Instructor: Cynthia Deis
April 5
1:30pm-4:30pm
SWVA Cultural Center
($10 Ticket Add-On)
Meet the Instructors
Jackie Sanders
Jackie Sanders is an abstract geometric artist based in downtown Raleigh, NC on a mission to transform life’s mundane moments into memorable experiences. After earning her MFA from Virginia Tech, Jackie grew her expertise in digital marketing and content creation for small business owners as a way to help them bring their visions to life. Jackie is the co-host of the Level Up Artist Podcast and a creative business mentor to career minded artists through her Level Up Artist Membership Community. She currently has a community facing art studio in downtown Raleigh, NC at Artspace where she shows the creative process in action to visitors and future collectors.
Cynthia Deis
Cythnia Deis is a Raleigh-based artist, writer and arts educator with experience in a variety of mediums. Her background as a production jewelry designer and retail store owner provides her with an artist’s understanding of business and entrepreneurial issues. Certified in REAL Entrepreneurship and REAL Craft courses, she also teaches and consults on pricing, studio layout, and email marketing with artists, craftspeople and small arts organizations. With her business and mentoring background, Cynthia is the Education Director of Triangle ArtWorks, where she works to develop and implement programming and events focused on artists and arts organizations as sustainable economic factors in their communities.
Jennifer Reis
Jennifer A. Reis, assistant professor of arts administration and entrepreneurship at the University of North Carolina at Greensboro, has 25 years experience in arts business and administration. She earned a BFA from Columbus College of Art and Design, and graduate work in arts management, instructional design, studio art, and arts education from Syracuse University, UNC-Greensboro, and Morehead State University. She is a master facilitator for adult learning initiatives such as the Kauffman Foundation’s FastTrac entrepreneurship education program, AIR Collaborative’s courses, and an arts entrepreneurship curricular consultant for the Tamarack Foundation. Through her consulting company Make Do Creative, she works with organizations for creative entrepreneurship curriculum. She is a textile and mixed media artist. She has been honored with numerous awards and prizes, including Kentucky’s Al Smith Fellowship, national adjudicated and invitational exhibitions, and teaching opportunities at Arrowmont School of Arts and Crafts, John C. Campbell Folk School, Craft Alliance Center of Art + Design, Cleveland Institute of Art, Society of Contemporary Craft, and the Southwest School of Art. She also has a production textile line of Indigo Shibori art to wear and homegoods and is currently represented by Troika Gallery in Floyd, VA. She is on the Teaching Artist Roster of the Virginia Commission for the Arts, and resides in Martinsville, Virginia.
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